Routledge Library Editions: International Business: Research in International Marketing (RLE International Business) (Volume 39)

Скачать

Routledge Library Editions: International Business: Research in International Marketing (RLE International Business) (Volume 39)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Популярные книги из раздела