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The Outcome: A Novel Approach to Selling
Mr. David Douglass Light, Mr. Scott Messer
Twin King Crab boats owned by Seven Seas Corporation are discovered mysteriously capsized off the coast of the Pribilof Islands — all hands lost. Jane Dreyfus, Senior VP of Sales, is on the first leg of a London-Paris-Brussels business trip when she learns that one of the dead is the troubled son of her most important customer. The Outcome follows Jane’s seven-day saga negotiating millions in business agreements while struggling with enemies, her allies and her personal role in the tragedy; plus the fundamental questions it evokes about her work, her career, and the nature of human risk and uncertainty. While a thriller that stands on its own merits, sales professionals and business owners will find the book useful for the powerful lessons about selling and business development embedded in this ingenious story.
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